MICAH3 started with a vision.  That vision was to help businesses communicate their legacy through the use of video; helping their audience know who they are, and what they stand for.  Founded by Carrington Faulk, MICAH3 has become a pioneer in video branding with its hybrid viewpoint of online/social video.  Their perspective is that video must not only be produced, but it must also be strategic.  Herein lies the difference between video branding and video marketing.  Branding is strategic, while marketing is tactical.

     At MICAH3, we have employ a 3 step process when dealing with our clients.  First is Pre-Production, where we hold a strategic consultation with you to determine who you are, what you do, and where you want to go.  We also start to imagine how your video will look and feel, and what it will take for it to be effective online.  Second, we will set a schedule for Production.  During production there will be a heavy focus on imagery, as well as, what is being communicated through dialogue and sound.  Lastly, your video will be taken into Post-Production.  This is where your video will be edited and you may also choose to add original sound design, or voiceover.  You may also need to cut shorter versions of your video(s) for different social media platforms.

 

     We have a passion for serving businesses and experts who feel they are in the middle of their brand’s story.  These are people who are no stranger to marketing or social media, but want to increase their brand awareness and equity.  They have a similar problem in that people know what they sell, but do not know who they are.  Needing a solution to bolster their brand, and realizing that video is becoming more prevalent online than text, they seek to use the power of video to engage their audience.

     The difference between MICAH3 and other agencies is that we strategically target your audience through ‘Legacy Branding’.  This is where we take your brand’s history and tell it in a simple, truthful, and provocative way to your audience today.  Your brand story video will be deeply rooted in your origin story, and optimistically focused on the next generation of your brand.

    Check out our ‘Services’ link to read descriptions of our offerings.  If you have any questions, do not hesitate to contact us through our ‘Contact’ page.  Ask for Carrington Faulk, our Chief Visionary & Producer, and he will make sure to answer any inquiries you may have.  Let MICAH3 craft your legacy today!